Understand everything before you buy: Seiko mods, homage watches, the NH35 movement, budget. Honest answers, no marketing fluff.
Solid gold, gold plating or PVD, two-tone, all gold or rose gold, care: what you need to know before buying a steel and gold watch under 400 CHF, and the Modora models from 269 CHF.
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Size, thickness, dial, steel bracelet or leather, budget: the simple rules for choosing an elegant automatic watch to wear with a suit, at the office or at a wedding, and the Modora models from 249 CHF.
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Skeleton or open heart, automatic movement or disguised quartz, legibility, sapphire crystal, budget: how to choose an automatic skeleton watch between 250 and 400 CHF, and the Modora models from 299 CHF.
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Rotating bezel, water resistance in ATM, crown, legibility, bracelet: the practical criteria for choosing an automatic dive watch between 250 and 400 CHF, the traps to avoid, and the Modora models under 300 CHF.
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Giving a watch for Christmas 2026: how to pick the size without knowing his wrist, which style suits which man, what budget to plan, and why you should order by 30 November at the latest for delivery before the holidays.
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How to choose a women’s automatic watch: the right diameter between 36 and 39 mm for your wrist, the styles that last, why pick an automatic over a quartz, a realistic budget for an affordable model, and how to give one as a gift without getting it wrong.
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What a GMT watch is for, how to read the second time zone, how to tell a true GMT from a fake one, who really needs one, what it costs, and which affordable automatic GMT watches exist under 400 CHF.
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What a real automatic watch costs in Switzerland, whether to buy from a Swiss or foreign site (VAT, customs, hidden fees), what to check before paying, and where to find a serious automatic under 300 CHF.
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Everything you need to know about Seiko mods: what they are, quality, legality, pricing and how to choose. The complete guide by Modora.
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Which Seiko mod watch should you choose in 2026? Our buying guide by style, budget and use, with the pitfalls to avoid.
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Is a homage watch legal? How is it different from a counterfeit? Quality, pricing and how to choose: the honest 2026 guide.
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A good-quality affordable automatic watch does exist: Seiko movement, sapphire crystal and refined finishing from 249 CHF. Here's how to choose one in 2026.
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The NH35 is Seiko's Japanese automatic movement, now the standard in affordable watches. How it works, its key specifications, and why it powers Modora watches.
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How to choose your watch size: measuring your wrist, understanding diameter, lug width and thickness, and knowing whether 36, 39 or 41 mm is right for you.
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Sapphire, mineral, acrylic: how to recognise a watch crystal, why sapphire is virtually scratch-proof, and how to check what you are buying.
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The complete guide to an automatic watch: first start, manual winding, setting the time and date, power reserve, and what to do when it stops.
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Automatic or quartz: accuracy, servicing, lifespan, price and value. An honest comparison to choose with confidence, including the cases where quartz is still the better option.
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Which model, which size, which budget when giving a watch: simple guidelines to choose a gift that will actually be worn, and the mistakes to avoid.
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Cleaning, water resistance, servicing, magnetism, storage: everything to do (and above all not to do) so an automatic watch lasts for decades.
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Wear it. Show it off. Compare it. If your Modora isn't the level you expected, we'll refund you in full. No hidden conditions, no endless email back-and-forth.
One message is all it takes. We can afford to do this because we know exactly what we ship.