Modora is an automatic watch brand based in Vernier (Geneva).
It all starts with a simple observation: in a 10,000-franc luxury watch, a huge part of the price pays for the name on the dial, not the watch. The weight, the mechanics, the crystal, the steel: all of that exists without the logo.
So we build our watches around the authentic Seiko movement, the reference calibre for watchmakers around the world. We add a scratch-resistant sapphire crystal, a 316L steel case and bracelet, and hand assembly with quality control on every single watch.
The result: watches that look like they cost 1,500 francs, starting at 249 francs. Not replicas, no fake logos: watches in their own right, under our own name, with our own dials.