✦-15% from 2 watches · -20% from 3 · free leather boxes✦Free express shipping✦2-year warranty✦30-day returns✦4.9/5 · 300+ happy customers✦Genuine Seiko movement✦Swiss brand✦-15% from 2 watches · -20% from 3 · free leather boxes✦Free express shipping✦2-year warranty✦30-day returns✦4.9/5 · 300+ happy customers✦Genuine Seiko movement✦Swiss brand
FRENDE
Swiss automatic watches

The watch everyone thinks costs 1,500+ from 249.-

The weight, the finishing and the precision of watches that cost ten times more. Authentic Seiko movement, sapphire crystal, 316L steel.

Discover the watchesSee the best sellers
4.9 / 5 · 300+ happy customers
Best Sellers

Our most wanted

View all →
Best SellerSanteiko Two-Tone 9-5Santeiko Two-Tone 9-5

Santeiko Two-Tone 9-5

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
Best SellerGmteiko Purple Black Special EditionGmteiko Purple Black Special Edition

Gmteiko Purple Black Special Edition

CHF 349.-CHF 499.-Save 30%
Seiko movementSapphire crystal2-year warranty
Best SellerSeikojust RomanSeikojust Roman

Seikojust Roman

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
Best SellerSeitona Rose BlackSeitona Rose Black

Seitona Rose Black

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
Best SellerRoyalike Skeleton SilverRoyalike Skeleton Silver

Royalike Skeleton Silver

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
Best SellerRoyalike Chronograph Blue

Royalike Chronograph Blue

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
SeitonaSeitonaSeikojustSeikojustSeikodateSeikodateSubmaikoSubmaikoGmteikoGmteikoNautikoNautikoRoyalikeRoyalikeSanteikoSanteikoOysteikoOysteikoYachteikoYachteikoExplorikaExplorikaLuneikoLuneikoSkydweikoSkydweiko
200+ watches deliveredAcross Switzerland and Europe
Express shippingFree, with tracking
2-year warrantyMovement and assembly
30-day returnsMoney-back guarantee
@modora.watches — TikTok · Instagram

Seen everywhere across Switzerland

Over 7 million views and 538,000 likes on our videos: Modora is already all over your feed. Tap any video to see it on TikTok, comments included.

TikTok 3.2M120KView ↗ TikTok 560K17KView ↗ TikTok 458K6,611View ↗ TikTok 258K4,451View ↗ TikTok 248K4,351View ↗ TikTok 141K2,204View ↗ TikTok 99.7K1,366View ↗ TikTok 77.5K964View ↗ TikTok 77.3K1,297View ↗ TikTok 70.4K1,124View ↗ TikTok 63.5K841View ↗ TikTok 53.2K712View ↗ TikTok 50.9K464View ↗ TikTok 47.1K363View ↗
TikTok @modora.watches Instagram @modorawatches
★★★★★ 4.9 / 5 300+ happy customers   Trustpilot
Real quality, on camera

Luxury in every detail

Seiko movementJapanese automatic, winds as you wear it, no battery.
Water-resistantTested watch by watch before shipping.
Sapphire CrystalUltra-clear, scratch-resistant, the same used by the great watchmaking houses.
316L SteelSurgical-grade steel, brushed and hand-polished.
What you're really paying for

Don't pay for the logo. Pay for the watch.

On a big-name watch, a large share of the price is the name engraved on the dial. Not the materials. Not the movement. The name.

A Modora puts the entire budget where you can see and feel it on the wrist: a genuine Seiko movement, a scratch-resistant sapphire crystal, a 316L stainless steel case. Our dial, our case, our name.

The result: the look, the weight and the precision of watches that cost ten times more. You pay for the watch, not the marketing.

01 · Chrono Collection

Seitona

Tachymeter bezel, chronograph subdials and racing aesthetics. The iconic chrono, reinterpreted by Modora.

View the full collection →
Best SellerSeitona Rose BlackSeitona Rose Black

Seitona Rose Black

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
-34%Seitona PlatinumSeitona Platinum

Seitona Platinum

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Seitona champagneSeitona champagne

Seitona champagne

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-33%Seitona rose blueSeitona rose blue

Seitona rose blue

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
02 · Dress Collection

Seikojust

The silhouette that defined the dress watch. Fluted bezel, Jubilee bracelet and sunburst dials that shift with the light.

See the full collection →
Best SellerSeikojust RomanSeikojust Roman

Seikojust Roman

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
Best SellerSeikojust Roman two toneSeikojust Roman two tone

Seikojust Roman two tone

from CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
-34%Seikojust Champagne

Seikojust Champagne

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Seikojust Classic Black Arabic

Seikojust Classic Black Arabic

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
03 · Dive Collection

Submaiko

Inspired by the world's most recognizable dive watch. Rotating bezel, solid-link bracelet and real presence on the wrist.

View the full collection →
-33%Submaiko Two Tone OceanSubmaiko Two Tone Ocean

Submaiko Two Tone Ocean

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Submaiko BlackSubmaiko Black

Submaiko Black

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Submaiko Two Tone NightSubmaiko Two Tone Night

Submaiko Two Tone Night

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Submaiko Sky BlueSubmaiko Sky Blue

Submaiko Sky Blue

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
04 · GMT Collection

Gmteiko

Two-tone 24h bezel and GMT hand: the spirit of travel. The watch people notice first.

View the full collection →
Best SellerGmteiko Purple Black Special EditionGmteiko Purple Black Special Edition

Gmteiko Purple Black Special Edition

CHF 349.-CHF 499.-Save 30%
Seiko movementSapphire crystal2-year warranty
-33%Gmteiko Grey BlackGmteiko Grey Black

Gmteiko Grey Black

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Gmteiko Blue BlackGmteiko Blue Black

Gmteiko Blue Black

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Gmteiko Brown GoldGmteiko Brown Gold

Gmteiko Brown Gold

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
The Modora community

Seen on the wrist, in real life

No studio, no retouching: our watches filmed exactly as you'll receive them.

★★★★★ 4.9 / 5 300+ happy customers   Trustpilot
05 · Sport Chic Collection

Nautiko

Clean dials, integrated bracelets and an instantly recognizable look. The sporty chic of the great watchmaking houses.

See the full collection →
-34%Aquaniko OrangeAquaniko Orange

Aquaniko Orange

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Aquaniko Rose Gold Black

Aquaniko Rose Gold Black

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Nautiko SilverNautiko Silver

Nautiko Silver

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-33%Nautiko Rose Open HeartNautiko Rose Open Heart

Nautiko Rose Open Heart

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
06 · Prestige Collection

Royalike

The octagonal bezel that became a legend. For those who want to push every limit.

View the full collection →
Best SellerRoyalike Chronograph Blue

Royalike Chronograph Blue

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
Best SellerRoyalike Skeleton SilverRoyalike Skeleton Silver

Royalike Skeleton Silver

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
Best SellerRoyalike Skeleton Rose Special EditionRoyalike Skeleton Rose Special Edition

Royalike Skeleton Rose Special Edition

CHF 399.-CHF 599.-Save 33%
Seiko movementSapphire crystal2-year warranty
-34%Royalike WhiteRoyalike White

Royalike White

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
07 · Square Collection

Santeiko

Square case, exposed screws and bold geometry, inspired by one of the first pilot's watches in history.

View the full collection →
Best SellerSanteiko Two-Tone 9-5Santeiko Two-Tone 9-5

Santeiko Two-Tone 9-5

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
-34%Santeiko WhiteSanteiko White

Santeiko White

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-33%Santeiko TurquoiseSanteiko Turquoise

Santeiko Turquoise

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Santeiko Two-ToneSanteiko Two-Tone

Santeiko Two-Tone

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
08 · Day & Date Collection

Seikodate

Day and date displayed across the full dial, presidential presence on the wrist. Boardroom elegance at its finest.

View the full collection →
-34%Seikodate ChampagneSeikodate Champagne

Seikodate Champagne

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Seikodate white romanSeikodate white roman

Seikodate white roman

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-33%Seikodate rose gold olive-green roman

Seikodate rose gold olive-green roman

from CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
-34%Seikodate Olive Green RomanSeikodate Olive Green Roman

Seikodate Olive Green Roman

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
Customer reviews

300+ men already trust us

★★★★★ 4.9 / 5 300+ happy customers

Trustpilot

Customer photo Lucas B.
★★★★★

"I wasn't expecting this level of finishing at this price. The dial work is sharper than my luxury watch. Fourth Modora and counting."

LB
Lucas B.Lausanne, CH
✓ Verified
Customer photo Thomas M.
★★★★★

"My boss asked how much I paid. When I told him CHF 250, he didn't believe me. He thought it was at least 1 500 CHF."

TM
Thomas M.Geneva, CH
✓ Verified
Customer photo Marc
★★★★★

"Arrived in 4 days, beautifully packaged, the watch is spotless. Everyone keeps asking me where I bought it."

MC
MarcGeneva, CH
✓ Verified
Customer photo Daniel
★★★★★

"Clean design, solid weight, everyone thinks it's a luxury watch haha. For the price it's absolutely insane."

DN
DanielParis, FR
✓ Verified
Customer photo Enzo
★★★★★

"This is my 3rd order from Modora. Consistent quality every single time. I'm not going anywhere else anymore."

EZ
EnzoLausanne, CH
✓ Verified
Customer photo Stéfanie
★★★★★

"My husband gave it to me for my 40th birthday. I was speechless when I opened the box. I've worn it every day for 3 months now."

SF
StéfanieParis, FR
✓ Verified
Received on WhatsApp, Instagram and TikTok — authentic messages, original spelling:
Instagram messages
Screenshot of Instagram messages from a Modora customer
Public TikTok comment@_pab.helln0_
J’ai vu le site et woah le suis fan et le prix est accessible de dingue tout le respects 🙏
Why Modora

What no one can copy

Modora finishing on the wrist

Hand assembly

Every watch is assembled then individually inspected before it ships. No batches, no shortcuts: one watch, one inspection.

Modora watches in hand

Proof, not promises

Our reviews come from real customers with real wrist shots. No invented ratings, no fake countdowns, ever.

Modora Seiko movement

Human support, in French

2-year warranty, 30-day returns, and a real human answering on WhatsApp. No "DM us on Instagram" left unanswered.

Try it for 30 days, risk-free

Wear it. Show it off. Compare it. If your Modora isn't the level you expected, we'll refund you in full. No hidden conditions, no endless email back-and-forth.

One message is all it takes. We can afford to do this because we know exactly what we ship.

0verified reviews
0/5average rating
0models in the catalogue
0 yearsof warranty included
Included with every order

Inside the gift box

Modora Watches leather gift box with sizing kitUp to 154.- in free gifts
  • Your Modora watchInspected one by one before shipping
  • Modora Watches premium leather boxA refined case, ready to gift · free from 2 watches, 1 per watch
  • Bracelet sizing kitFitted to your wrist in 2 minutes
  • 2-year warranty cardMovement and assembly
FAQ

Frequently asked questions

Are these counterfeits?
No. A counterfeit copies a logo and pretends to be another brand. A Modora is a watch in its own right: genuine Seiko movement, a case and dial of our own, sold under our own name. No other brand's logo appears anywhere on our watches.
Which movement powers the watches?
Genuine Seiko movements (NH automatics and meca-quartz hybrids depending on the model): the reference calibre for watchmakers around the world. Reliable, robust and easy to service anywhere.
Can I have my watch serviced locally?
Yes. Seiko movements are a global watchmaking standard: any watchmaker can regulate or service them, no exotic parts required.
How do I adjust the bracelet to my wrist?
Every order includes a sizing kit (pin pusher + spring bar tool) and instructions. It takes two minutes, or any watchmaker or jeweller will gladly do it for you.
What are the delivery times?
Every watch is assembled then inspected before shipping. Delivery is free and tracked; you receive your tracking number by email as soon as it ships.
What if I don't like the watch?
You have 30 days to change your mind: return it for a full refund, no questions asked. The warranty then covers the movement and assembly for 2 years.
Your cart
Free express shipping on every order