✦Order by 30.11 = delivered before Christmas✦-15% on 2 watches · -20% on 3 · free leather boxesBlack Friday: buy 2 watches, get the 3rd free✦Free tracked shipping✦2-year warranty✦30-day returns✦Authentic Seiko movement✦Order by 30.11 = delivered before Christmas✦-15% on 2 watches · -20% on 3 · free leather boxesBlack Friday: buy 2 watches, get the 3rd free✦Free tracked shipping✦2-year warranty✦30-day returns✦Authentic Seiko movement
Buying guide

Caring for an automatic watch: the habits that make it last

A well-maintained automatic watch runs for decades. The essentials come down to three habits: rinse it with fresh water when it has met the sea or perspiration, never operate the crown while it is wet, and have it serviced every five to seven years.

Routine cleaning

The dirt that really damages a watch is what builds up between the bracelet links: a mix of sweat, soap and skin that turns abrasive. Once a month, with the crown screwed down, run the bracelet under lukewarm water with a soft toothbrush and a drop of neutral soap, then dry with a microfibre cloth. The case and the glass are cleaned dry, with a microfibre.

What to avoid: household cleaners, alcohol on painted parts, and consumer ultrasonic baths on a watch whose seals are of unknown condition.

Water resistance, what it really means

Water-resistance ratings are measured in a laboratory, on a new and stationary watch. In practice:

Seals age, even without use. A water-resistance check at a watchmaker every two to three years takes ten minutes.

Magnetism, the most common and least known problem

If your watch suddenly starts gaining several minutes a day, it is very probably magnetised. The everyday culprits: speakers, magnetic closures on bags and tablet covers, induction hobs, car phone mounts. The fix is painless: any watchmaker demagnetises it in two minutes, often free of charge.

The service

The oil in a mechanical movement degrades over time, even if the watch is not used. After five to seven years, friction increases and parts wear faster. A service means dismantling, cleaning, oiling and regulating the movement. On a Seiko calibre this is routine work that any watchmaker can do, with no rare parts to order. It is one of the concrete advantages of these movements over more prestigious manufacture calibres whose parts do not circulate freely.

Storage

Store the watch flat, away from direct light and from any magnetic source. If you own several and wear one a day, let the others stop: it does them no harm at all. A regulating tip: left dial down, a watch that gains tends to settle; crown up, a watch that loses often gains back a few seconds.

The bracelet

This is the part that wears out first. On a steel bracelet, check from time to time that the link pins are not working their way out, and that the clasp closes with a clean snap. On a leather strap, count on one to two years of daily wear: replacing it makes a watch look new again for a few dozen francs.

Frequently asked questions

Do you need a watch winder?

Not for a simple watch. Winding it by hand when you pick it up again is plenty, and many watchmakers consider that a winder turns the mechanism for nothing.

Condensation has appeared under the glass, what should I do?

Stop wearing the watch and take it to a watchmaker quickly. Trapped moisture oxidises the movement within days. If it is still under warranty, contact us first.

How much does a service cost?

On a Seiko movement, count on roughly a hundred francs at an independent watchmaker, which remains far below the cost of a manufacture movement.

For everyday handling (winding, setting the date), see our automatic watch instructions.

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Customer reviews

What our customers say

My biggest concern was whether the watch would look like the photos.

I've had bad experiences ordering products online before, especially when the pictures look much better than the actual product. Fortunately, that wasn't the case here also since it's a Swiss brand. The watch looks exactly as advertised, and the quality genuinely surprised me. Very happy with my decision.
Marco D.CH · 20.10.2026

Didn't know what to expect, but very pleasantly surprised.

There are so many watch brands online nowadays that it's difficult to know which ones are actually worth buying from. I took a chance with this one because it's Swiss and I'm very happy I did. The watch feels considerably more expensive than what I paid. Everything from the packaging to the finishing was better than expected.
Christopher W.CH · 08.09.2026

I was honestly quite hesitant at first.

I'd never ordered from this brand before, so I wasn't sure what to expect. After looking through the website for a while, I decided to give it a try. Six months later, I can honestly say I'm glad I did. The watch has been fantastic, still looks great and I've had absolutely no issues. Definitely wouldn't hesitate to order again.
Andreas M.CH · 24.10.2026

Good watch, but delivery could have been clearer

The watch itself is really nice and I'm happy with the quality. My only issue was that the delivery took longer than I expected. I would have appreciated more frequent updates. Once it arrived, though, everything was in perfect condition.
James H.CH · 30.02.2026

Great first impression, time will tell

Just received mine and so far everything looks good. The watch feels substantial, the dial is beautiful and the bracelet is comfortable. I haven't owned it long enough to comment on long-term accuracy, but my first impression is very positive.
Nicolas F.CH · 02.10.2026

Finally found a GMT I actually enjoy wearing

I've owned a few watches in this price range and this one has impressed me the most so far. The bracelet doesn't feel cheap, the finishing is clean and everything feels nicely put together. I've been wearing it on weekends and when travelling. No complaints.
Oliver W.CH · 27.08.2026

Pictures don't do this watch justice

I chose the Pepsi GMT and I'm very happy with it. The bezel colours look great in person and the watch has a really nice presence on the wrist without being uncomfortable. The GMT hand is a nice bonus too. For the price, I honestly don't think you can ask for much more.
Matteo L.CH · 22.07.2026

Customer service deserves a mention

I had a question about my order before purchasing and wasn't expecting such a quick response. They answered everything clearly without trying to push me into buying. The watch arrived a few days later than originally estimated, but the communication was good throughout. Really appreciate that.
David P.CH · 16.09.2026

Very happy, just one small issue

The watch is genuinely beautiful and the finishing is better than I expected for the price. I noticed the bracelet was slightly too large for my wrist, but that's an easy fix at a local watchmaker. Customer service was also quick to respond when I had a question. Would buy again.
Michael K.AU · 11.10.2026

Exactly what I was hoping for

The biggest thing for me was whether the actual watch would look like the pictures. It does. The dial colour is beautiful, especially outside in natural light. Packaging was good, everything arrived safely and the bracelet was easy to adjust with the tool that's offerend in the order. Really nice experience from ordering to delivery.
Julien B.FR · 08.09.2026

Still looks fantastic after 6 months of daily wear

Wanted to wait a few months before leaving a review. I wear this almost every day, including at work. No problems with the movement, bracelet or clasp. Obviously there are a few tiny scratches now, but that's normal. What matters is that it still looks great and feels just as good as when I received it.
Alexander M.CH · 12.04.2026

Honestly, I wasn't expecting this level of quality.

I was a little hesitant before ordering because you never really know what you're getting with watches online. But I'm genuinely impressed. The watch has a nice weight to it, the bracelet feels solid and the bezel action is really satisfying. I've had people ask me if it's a much more expensive watch. Definitely happy with the purchase.
Thomas R.CH · 17.10.2026

My new everyday watch

The GMT function is easy to use and the two-tone bezel looks fantastic. The lume is strong and the watch feels much more expensive than it is.
Daniel K.CH · 12.09.2026

Beautiful watch, delivery took longer

The watch itself is fantastic. The dial colour is exactly what I expected and the bracelet feels premium.
Delivery took almost five weeks instead of the estimated three..
Marco L.USA · 18.10.2026

Very impressed with the accuracy

I've been wearing it daily for three weeks. It's running around +4 seconds per day, which is excellent for this price. No complaints about the finishing either.
James R.CH · 27.10.2026

Honestly feels like a 1,000 CHF watch

The weight and finishing really surprised me. The bracelet feels solid, the bezel action is satisfying and the dial looks even better in person. Definitely exceeded my expectations.
Thomas M.CH · 30.10.2026

Satisfied

No problems at all with the Modora team, you can reach them 24/7, always available on WhatsApp or email. I ordered the watch and received it without any issue, exactly as described. Recommended, top value for money!
NiteCH · 15.10.2026 · translated from French
The watch looks way better in real life, also the quality is just insane.
I’m definitely buying again
Tommaso P.IT · 25.10.2026

Great watch

Great watch, extremely satisfied! Excellent value for money and good advice. I can only recommend it.
BeggiCH · 08.12.2025 · translated from German
I just received the watch and it’s truely amazing I got many trust issues but as soon as I spoke with Maxim from customer Service he helped me with all my problems. Absolutely trustworthy
Esteban H.ES · 10.01.2026

Quick response.

Quick response.
Fast delivery.
Great quality.
Happy and fully satisfied with my purchase.
LingCH · 04.12.2025 · translated from French

The customer service was outstanding

The customer service was outstanding. We had problems with the post office and the seller helped me without hesitation. The watch is also perfect. Very satisfied.
Anastasia S.CH · 27.10.2025 · translated from German
I’ve got this watch for my brothers birthday, he was very happy about the surprise and didn’t believe that it was so cheap for the quality.
Alice M.IT · 26.10.2025

Really great watches

Really great watches! Something for every taste, and the quality is right.
JuliaCH · 15.12.2025 · translated from German

Thank you Modora

Thank you Modora , i bought 1 Watch recently and it is so good.
Maxim from the customer service was very helpful, answered to all my questions.
Caterina F.IT · 26.10.2025
amazing service because i needed my watch fast for a birthday and they delivered it faster just for that and the watch is good
icynoxCH · 13.12.2025

Lovely gift for a man

Lovely gift for a man
Good value for money
Claudia W.CH · 09.12.2025 · translated from German
Very responsive and attentive, I recommend this shop
Anis N.FR · 13.01.2026 · translated from French

Very satisfied!

The gift went down really well! All perfect.
Carole S.CH · 09.12.2025 · translated from German

Perfect client service!

Perfect client service!
Alexandre M.CH · 13.12.2025

Top quality

Top quality
Natasha M.CH · 08.12.2025

Very good quality

Very good quality
Claus A.DE · 08.12.2025 · translated from German

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Screenshot of Instagram messages from a Modora customer
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J’ai vu le site et woah le suis fan et le prix est accessible de dingue tout le respects 🙏
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