A "Seiko mod" is a watch built from a genuine automatic Seiko movement (NH35 or NH36), in which the case, dial and bezel are replaced with premium components, 316L stainless steel and sapphire crystal, to achieve the look of a luxury watch at a fraction of the price. It is neither a copy nor a toy: it is a real mechanical watch, hand-assembled, that lives with the movement of your wrist.
The Seiko NH35 movement is renowned worldwide for its reliability and repairability (10 to 15 year lifespan). Starting from this proven base and dressing it with high-end components gives you the weight, finish and feel of a far more expensive piece, without paying for the name engraved on the dial or years of luxury marketing. That is exactly the promise of our automatic watches from 249 CHF.
Yes, it is perfectly legal as long as it is a homage and not a counterfeit. A homage watch draws inspiration from an iconic design without carrying the logo or name of a protected brand. At Modora, none of our watches carry a third-party brand logo: they are creations with a Seiko movement, inspired by the most famous designs, and owned as such.
A quality Seiko mod (genuine Seiko movement + sapphire crystal + 316L stainless steel) usually sits between 200 and 400 CHF. Below that, be wary of generic movements or mineral glass. At Modora, everything starts at 249 CHF, with sapphire crystal and a 2-year warranty: see the models under 250 CHF.
Is a Seiko mod a real automatic watch?
Yes. The heart is a genuine automatic Seiko movement, which winds through the movement of your wrist, with no battery.
How long does a Seiko mod last?
The NH35 movement has a lifespan of 10 to 15 years and remains fully repairable.
Will everyone see that it is not the original?
The design draws on the icons, but it is a watch in its own right with a Seiko movement, not a copy passing itself off as something else.
Where can you buy a Seiko mod in Switzerland?
Modora is a brand based in Geneva: homage watches with a Seiko movement, sapphire crystal, 2-year warranty and free shipping. Discover all the watches.