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Buying guide

Automatic or quartz watch: which one to choose in 2026?

Quartz is more accurate and maintenance-free; automatic is mechanical, endlessly repairable and kept for a lifetime. The choice is not about technology but about what you expect from a watch: a reliable instrument you forget about, or an object that lives.

How each one works

Quartz

A battery sends current through a quartz crystal that vibrates 32,768 times per second. A circuit counts these vibrations and moves the hand one step per second, hence that characteristic ticking motion. It is simple, cheap to produce and extremely accurate.

Automatic

No electronics, no battery. A rotor pivots with the movements of your wrist and winds a mainspring. That spring releases its energy through a gear train regulated by a balance wheel oscillating several times per second, which gives that smoothly sweeping seconds hand. Everything that drives the hand is mechanical and visible.

The point-by-point comparison

Accuracy

Quartz wins by a mile: around 15 seconds of deviation per month. A series automatic is more in the range of a few seconds per day. In practice, that means resetting your automatic watch once or twice a month. If that annoys you, quartz is for you.

Maintenance

Quartz needs a battery change every two to three years, and that is all, until the day the electronic circuit fails and becomes unreplaceable. An automatic needs a service every five to seven years, but every part can be replaced, indefinitely. That is why people inherit mechanical watches and almost never battery ones.

Lifespan

An entry-level quartz watch has a life expectancy of ten to fifteen years, limited by its circuit. A well-maintained automatic movement runs for decades. It is the most concrete argument in favour of mechanical.

Price

At an equal budget, a quartz watch allows more exterior finishing, since the movement costs less. An automatic concentrates a large share of its price in the mechanism. A well-built automatic at 250 francs does exist, provided the brand does not spend everything on advertising.

Perceived value

A seconds hand that sweeps without jerking is visible from a metre away. It is the first detail that people who know watches notice, and it is what visually separates a mechanical watch from a supermarket one.

When quartz remains the right choice

What about meca-quartz?

It is a hybrid: timekeeping is handled by a quartz module, but the chronograph functions are mechanical, with an instant hand reset and a real click under the finger. It offers the best of both worlds on chronographs, at a price unreachable in full mechanical.

Where we stand

We build automatic watches on Seiko movements because that is what gives an affordable watch a chance to last and to be repairable anywhere in the world. A Seiko movement can be regulated by any watchmaker, with no exotic parts to order. It is a choice of longevity, not of chronometric performance.

Frequently asked questions

Is an automatic more fragile?

No, but it is more sensitive to violent shocks and magnetic fields than a quartz. In normal daily use, the difference is invisible.

Do I have to wear an automatic every day?

For it to stay on time, yes, or wind it by hand. It stops after about 40 hours without movement. See our instructions.

What budget for a good automatic?

From around 250 francs, you get a proven automatic movement with a sapphire crystal and 316L steel. Below that, you almost always trade away the glass or the movement. See the models under 300 CHF.

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Customer reviews

What our customers say

My biggest concern was whether the watch would look like the photos.

I've had bad experiences ordering products online before, especially when the pictures look much better than the actual product. Fortunately, that wasn't the case here also since it's a Swiss brand. The watch looks exactly as advertised, and the quality genuinely surprised me. Very happy with my decision.
Marco D.CH · 20.10.2026

Didn't know what to expect, but very pleasantly surprised.

There are so many watch brands online nowadays that it's difficult to know which ones are actually worth buying from. I took a chance with this one because it's Swiss and I'm very happy I did. The watch feels considerably more expensive than what I paid. Everything from the packaging to the finishing was better than expected.
Christopher W.CH · 08.09.2026

I was honestly quite hesitant at first.

I'd never ordered from this brand before, so I wasn't sure what to expect. After looking through the website for a while, I decided to give it a try. Six months later, I can honestly say I'm glad I did. The watch has been fantastic, still looks great and I've had absolutely no issues. Definitely wouldn't hesitate to order again.
Andreas M.CH · 24.10.2026

Good watch, but delivery could have been clearer

The watch itself is really nice and I'm happy with the quality. My only issue was that the delivery took longer than I expected. I would have appreciated more frequent updates. Once it arrived, though, everything was in perfect condition.
James H.CH · 30.02.2026

Great first impression, time will tell

Just received mine and so far everything looks good. The watch feels substantial, the dial is beautiful and the bracelet is comfortable. I haven't owned it long enough to comment on long-term accuracy, but my first impression is very positive.
Nicolas F.CH · 02.10.2026

Finally found a GMT I actually enjoy wearing

I've owned a few watches in this price range and this one has impressed me the most so far. The bracelet doesn't feel cheap, the finishing is clean and everything feels nicely put together. I've been wearing it on weekends and when travelling. No complaints.
Oliver W.CH · 27.08.2026

Pictures don't do this watch justice

I chose the Pepsi GMT and I'm very happy with it. The bezel colours look great in person and the watch has a really nice presence on the wrist without being uncomfortable. The GMT hand is a nice bonus too. For the price, I honestly don't think you can ask for much more.
Matteo L.CH · 22.07.2026

Customer service deserves a mention

I had a question about my order before purchasing and wasn't expecting such a quick response. They answered everything clearly without trying to push me into buying. The watch arrived a few days later than originally estimated, but the communication was good throughout. Really appreciate that.
David P.CH · 16.09.2026

Very happy, just one small issue

The watch is genuinely beautiful and the finishing is better than I expected for the price. I noticed the bracelet was slightly too large for my wrist, but that's an easy fix at a local watchmaker. Customer service was also quick to respond when I had a question. Would buy again.
Michael K.AU · 11.10.2026

Exactly what I was hoping for

The biggest thing for me was whether the actual watch would look like the pictures. It does. The dial colour is beautiful, especially outside in natural light. Packaging was good, everything arrived safely and the bracelet was easy to adjust with the tool that's offerend in the order. Really nice experience from ordering to delivery.
Julien B.FR · 08.09.2026

Still looks fantastic after 6 months of daily wear

Wanted to wait a few months before leaving a review. I wear this almost every day, including at work. No problems with the movement, bracelet or clasp. Obviously there are a few tiny scratches now, but that's normal. What matters is that it still looks great and feels just as good as when I received it.
Alexander M.CH · 12.04.2026

Honestly, I wasn't expecting this level of quality.

I was a little hesitant before ordering because you never really know what you're getting with watches online. But I'm genuinely impressed. The watch has a nice weight to it, the bracelet feels solid and the bezel action is really satisfying. I've had people ask me if it's a much more expensive watch. Definitely happy with the purchase.
Thomas R.CH · 17.10.2026

My new everyday watch

The GMT function is easy to use and the two-tone bezel looks fantastic. The lume is strong and the watch feels much more expensive than it is.
Daniel K.CH · 12.09.2026

Beautiful watch, delivery took longer

The watch itself is fantastic. The dial colour is exactly what I expected and the bracelet feels premium.
Delivery took almost five weeks instead of the estimated three..
Marco L.USA · 18.10.2026

Very impressed with the accuracy

I've been wearing it daily for three weeks. It's running around +4 seconds per day, which is excellent for this price. No complaints about the finishing either.
James R.CH · 27.10.2026

Honestly feels like a 1,000 CHF watch

The weight and finishing really surprised me. The bracelet feels solid, the bezel action is satisfying and the dial looks even better in person. Definitely exceeded my expectations.
Thomas M.CH · 30.10.2026

Satisfied

No problems at all with the Modora team, you can reach them 24/7, always available on WhatsApp or email. I ordered the watch and received it without any issue, exactly as described. Recommended, top value for money!
NiteCH · 15.10.2026 · translated from French
The watch looks way better in real life, also the quality is just insane.
I’m definitely buying again
Tommaso P.IT · 25.10.2026

Great watch

Great watch, extremely satisfied! Excellent value for money and good advice. I can only recommend it.
BeggiCH · 08.12.2025 · translated from German
I just received the watch and it’s truely amazing I got many trust issues but as soon as I spoke with Maxim from customer Service he helped me with all my problems. Absolutely trustworthy
Esteban H.ES · 10.01.2026

Quick response.

Quick response.
Fast delivery.
Great quality.
Happy and fully satisfied with my purchase.
LingCH · 04.12.2025 · translated from French

The customer service was outstanding

The customer service was outstanding. We had problems with the post office and the seller helped me without hesitation. The watch is also perfect. Very satisfied.
Anastasia S.CH · 27.10.2025 · translated from German
I’ve got this watch for my brothers birthday, he was very happy about the surprise and didn’t believe that it was so cheap for the quality.
Alice M.IT · 26.10.2025

Really great watches

Really great watches! Something for every taste, and the quality is right.
JuliaCH · 15.12.2025 · translated from German

Thank you Modora

Thank you Modora , i bought 1 Watch recently and it is so good.
Maxim from the customer service was very helpful, answered to all my questions.
Caterina F.IT · 26.10.2025
amazing service because i needed my watch fast for a birthday and they delivered it faster just for that and the watch is good
icynoxCH · 13.12.2025

Lovely gift for a man

Lovely gift for a man
Good value for money
Claudia W.CH · 09.12.2025 · translated from German
Very responsive and attentive, I recommend this shop
Anis N.FR · 13.01.2026 · translated from French

Very satisfied!

The gift went down really well! All perfect.
Carole S.CH · 09.12.2025 · translated from German

Perfect client service!

Perfect client service!
Alexandre M.CH · 13.12.2025

Top quality

Top quality
Natasha M.CH · 08.12.2025

Very good quality

Very good quality
Claus A.DE · 08.12.2025 · translated from German

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