✦Order by 30.11 = delivered before Christmas✦-15% on 2 watches · -20% on 3 · free leather boxesBlack Friday: buy 2 watches, get the 3rd free✦Free tracked shipping✦2-year warranty✦30-day returns✦Authentic Seiko movement✦Order by 30.11 = delivered before Christmas✦-15% on 2 watches · -20% on 3 · free leather boxesBlack Friday: buy 2 watches, get the 3rd free✦Free tracked shipping✦2-year warranty✦30-day returns✦Authentic Seiko movement
The dial that goes with everything

Black automatic watches

The black dial is the safest of choices: it works with a suit as well as with a t-shirt, it never dates and it shows off the markers and hands. It is also the most legible, day and night.

Best SellerSeitona Rose BlackSeitona Rose Black

Seitona Rose Black

CHF 299.-
2 watches: CHF 254.15 each
3 watches: CHF 199.33 each
Seiko movementSapphire crystal2-year warranty
Best SellerGmteiko Batgirl Special EditionGmteiko Batgirl Special Edition

Gmteiko Batgirl Special Edition

CHF 379.-
2 watches: CHF 322.15 each
3 watches: CHF 252.67 each
Seiko movementSapphire crystal2-year warranty
Seikojust Classic Black Arabic

Seikojust Classic Black Arabic

from CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Seikojust black arabic

Seikojust black arabic

from CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Aquaniko Rose Gold Noir

Aquaniko Rose Gold Noir

CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Nautiko blacked outNautiko blacked out

Nautiko blacked out

CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Nautiko black

Nautiko black

CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Santeiko NoirSanteiko Noir

Santeiko Noir

CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Oysteiko Noir

Oysteiko Noir

from CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Explorika Noir

Explorika Noir

CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Luneiko Noir & Orange

Luneiko Noir & Orange

CHF 279.-
2 watches: CHF 237.15 each
3 watches: CHF 186.- each
Seiko movementSapphire crystal2-year warranty
Seikojust full black arabic

Seikojust full black arabic

from CHF 299.-
2 watches: CHF 254.15 each
3 watches: CHF 199.33 each
Seiko movementSapphire crystal2-year warranty
Seikodate Black Rose-Gold Arabic

Seikodate Black Rose-Gold Arabic

from CHF 299.-
2 watches: CHF 254.15 each
3 watches: CHF 199.33 each
Seiko movementSapphire crystal2-year warranty
Royalike Gold NoirRoyalike Gold Noir

Royalike Gold Noir

CHF 299.-
2 watches: CHF 254.15 each
3 watches: CHF 199.33 each
Seiko movementSapphire crystal2-year warranty
Submaiko NoirSubmaiko Noir

Submaiko Noir

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Submaiko Argent Noir

Submaiko Argent Noir

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Submaiko Noir ProfondSubmaiko Noir Profond

Submaiko Noir Profond

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Submaiko Vert NoirSubmaiko Vert Noir

Submaiko Vert Noir

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Gmteiko Gris NoirGmteiko Gris Noir

Gmteiko Gris Noir

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Gmteiko Bleu NoirGmteiko Bleu Noir

Gmteiko Bleu Noir

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Gmteiko NoirGmteiko Noir

Gmteiko Noir

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Gmteiko Two-Tone NoirGmteiko Two-Tone Noir

Gmteiko Two-Tone Noir

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Nautiko black open heart

Nautiko black open heart

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Royalike Chronographe Noir

Royalike Chronographe Noir

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Skydweiko Noir Caoutchouc

Skydweiko Noir Caoutchouc

CHF 329.-
2 watches: CHF 279.65 each
3 watches: CHF 219.33 each
Seiko movementSapphire crystal2-year warranty
Gmteiko Vert NoirGmteiko Vert Noir

Gmteiko Vert Noir

CHF 359.-
2 watches: CHF 305.15 each
3 watches: CHF 239.33 each
Seiko movementSapphire crystal2-year warranty
Nautiko full black arabic

Nautiko full black arabic

CHF 360.-
2 watches: CHF 306.- each
3 watches: CHF 240.- each
Seiko movementSapphire crystal2-year warranty
Choosing well

Black automatic watches: what you need to know

A black dial is never just 'black'. Depending on the finish, its character changes completely: lacquered black reflects the light and makes the watch dressy, matte or sunburst black stays sober and sporty, and a sunburst black draws a gradient that comes alive on the wrist. On our models, the markers and hands are treated to stand out clearly against the dark background, with a luminous material taking over in the dark. If you own only one automatic watch, this is the colour that forgives everything.

27 models in this selection, from CHF 279.-, all built on a genuine Seiko automatic movement with sapphire crystal and 316L steel. To go further, read our buying guides.

FAQ

Frequently asked questions

Does a black dial scratch easily?
The dial is protected by the sapphire crystal, one of the hardest materials after diamond: it resists everyday scratches (keys, desk, car door). It is the glass, not the dial, that takes the hits.
Is a black watch too dressy or too sporty?
Neither, and that is precisely the point. On a steel bracelet it works at the office; on a diver's bezel it turns sporty. It is the most versatile dial in the catalogue.
Which size should I choose with a black dial?
A dark dial makes the case look slightly smaller than a light one. If you hesitate between two diameters, black lets you go one step up without the watch looking imposing.
Is this a counterfeit?
No. No Modora watch carries the logo or name of another brand: these are homage watches in their own right, sold under our own name, with a genuine Seiko movement. Counterfeiting (fake logos) is illegal; homage watches are legal.
What about warranty and returns?
2-year warranty on the movement and assembly, 30-day money-back returns, free tracked shipping with tracking number.
Customer reviews

What our customers say

My biggest concern was whether the watch would look like the photos.

I've had bad experiences ordering products online before, especially when the pictures look much better than the actual product. Fortunately, that wasn't the case here also since it's a Swiss brand. The watch looks exactly as advertised, and the quality genuinely surprised me. Very happy with my decision.
Marco D.CH · 20.10.2026

Didn't know what to expect, but very pleasantly surprised.

There are so many watch brands online nowadays that it's difficult to know which ones are actually worth buying from. I took a chance with this one because it's Swiss and I'm very happy I did. The watch feels considerably more expensive than what I paid. Everything from the packaging to the finishing was better than expected.
Christopher W.CH · 08.09.2026

I was honestly quite hesitant at first.

I'd never ordered from this brand before, so I wasn't sure what to expect. After looking through the website for a while, I decided to give it a try. Six months later, I can honestly say I'm glad I did. The watch has been fantastic, still looks great and I've had absolutely no issues. Definitely wouldn't hesitate to order again.
Andreas M.CH · 24.10.2026

Good watch, but delivery could have been clearer

The watch itself is really nice and I'm happy with the quality. My only issue was that the delivery took longer than I expected. I would have appreciated more frequent updates. Once it arrived, though, everything was in perfect condition.
James H.CH · 30.02.2026

Great first impression, time will tell

Just received mine and so far everything looks good. The watch feels substantial, the dial is beautiful and the bracelet is comfortable. I haven't owned it long enough to comment on long-term accuracy, but my first impression is very positive.
Nicolas F.CH · 02.10.2026

Finally found a GMT I actually enjoy wearing

I've owned a few watches in this price range and this one has impressed me the most so far. The bracelet doesn't feel cheap, the finishing is clean and everything feels nicely put together. I've been wearing it on weekends and when travelling. No complaints.
Oliver W.CH · 27.08.2026

Pictures don't do this watch justice

I chose the Pepsi GMT and I'm very happy with it. The bezel colours look great in person and the watch has a really nice presence on the wrist without being uncomfortable. The GMT hand is a nice bonus too. For the price, I honestly don't think you can ask for much more.
Matteo L.CH · 22.07.2026

Customer service deserves a mention

I had a question about my order before purchasing and wasn't expecting such a quick response. They answered everything clearly without trying to push me into buying. The watch arrived a few days later than originally estimated, but the communication was good throughout. Really appreciate that.
David P.CH · 16.09.2026

Very happy, just one small issue

The watch is genuinely beautiful and the finishing is better than I expected for the price. I noticed the bracelet was slightly too large for my wrist, but that's an easy fix at a local watchmaker. Customer service was also quick to respond when I had a question. Would buy again.
Michael K.AU · 11.10.2026

Exactly what I was hoping for

The biggest thing for me was whether the actual watch would look like the pictures. It does. The dial colour is beautiful, especially outside in natural light. Packaging was good, everything arrived safely and the bracelet was easy to adjust with the tool that's offerend in the order. Really nice experience from ordering to delivery.
Julien B.FR · 08.09.2026

Still looks fantastic after 6 months of daily wear

Wanted to wait a few months before leaving a review. I wear this almost every day, including at work. No problems with the movement, bracelet or clasp. Obviously there are a few tiny scratches now, but that's normal. What matters is that it still looks great and feels just as good as when I received it.
Alexander M.CH · 12.04.2026

Honestly, I wasn't expecting this level of quality.

I was a little hesitant before ordering because you never really know what you're getting with watches online. But I'm genuinely impressed. The watch has a nice weight to it, the bracelet feels solid and the bezel action is really satisfying. I've had people ask me if it's a much more expensive watch. Definitely happy with the purchase.
Thomas R.CH · 17.10.2026

My new everyday watch

The GMT function is easy to use and the two-tone bezel looks fantastic. The lume is strong and the watch feels much more expensive than it is.
Daniel K.CH · 12.09.2026

Beautiful watch, delivery took longer

The watch itself is fantastic. The dial colour is exactly what I expected and the bracelet feels premium.
Delivery took almost five weeks instead of the estimated three..
Marco L.USA · 18.10.2026

Very impressed with the accuracy

I've been wearing it daily for three weeks. It's running around +4 seconds per day, which is excellent for this price. No complaints about the finishing either.
James R.CH · 27.10.2026

Honestly feels like a 1,000 CHF watch

The weight and finishing really surprised me. The bracelet feels solid, the bezel action is satisfying and the dial looks even better in person. Definitely exceeded my expectations.
Thomas M.CH · 30.10.2026

Satisfied

No problems at all with the Modora team, you can reach them 24/7, always available on WhatsApp or email. I ordered the watch and received it without any issue, exactly as described. Recommended, top value for money!
NiteCH · 15.10.2026 · translated from French
The watch looks way better in real life, also the quality is just insane.
I’m definitely buying again
Tommaso P.IT · 25.10.2026

Great watch

Great watch, extremely satisfied! Excellent value for money and good advice. I can only recommend it.
BeggiCH · 08.12.2025 · translated from German
I just received the watch and it’s truely amazing I got many trust issues but as soon as I spoke with Maxim from customer Service he helped me with all my problems. Absolutely trustworthy
Esteban H.ES · 10.01.2026

Quick response.

Quick response.
Fast delivery.
Great quality.
Happy and fully satisfied with my purchase.
LingCH · 04.12.2025 · translated from French

The customer service was outstanding

The customer service was outstanding. We had problems with the post office and the seller helped me without hesitation. The watch is also perfect. Very satisfied.
Anastasia S.CH · 27.10.2025 · translated from German
I’ve got this watch for my brothers birthday, he was very happy about the surprise and didn’t believe that it was so cheap for the quality.
Alice M.IT · 26.10.2025

Really great watches

Really great watches! Something for every taste, and the quality is right.
JuliaCH · 15.12.2025 · translated from German

Thank you Modora

Thank you Modora , i bought 1 Watch recently and it is so good.
Maxim from the customer service was very helpful, answered to all my questions.
Caterina F.IT · 26.10.2025
amazing service because i needed my watch fast for a birthday and they delivered it faster just for that and the watch is good
icynoxCH · 13.12.2025

Lovely gift for a man

Lovely gift for a man
Good value for money
Claudia W.CH · 09.12.2025 · translated from German
Very responsive and attentive, I recommend this shop
Anis N.FR · 13.01.2026 · translated from French

Very satisfied!

The gift went down really well! All perfect.
Carole S.CH · 09.12.2025 · translated from German

Perfect client service!

Perfect client service!
Alexandre M.CH · 13.12.2025

Top quality

Top quality
Natasha M.CH · 08.12.2025

Very good quality

Very good quality
Claus A.DE · 08.12.2025 · translated from German

Received on WhatsApp, Instagram and TikTok — authentic messages, original spelling:
Instagram messages
Screenshot of Instagram messages from a Modora customer
Public TikTok comment@_pab.helln0_
J’ai vu le site et woah le suis fan et le prix est accessible de dingue tout le respects 🙏

Try it for 30 days, risk-free

Wear it. Show it off. Compare it. If your Modora isn't the level you expected, we'll refund you in full. No hidden conditions, no endless email back-and-forth.

One message is all it takes. We can afford to do this because we know exactly what we ship.

0 daysto change your mind
Seikoauthentic movement
0models in the catalogue
0 yearsof warranty included
Your cart
Free tracked shipping on every order