Blue has become watchmaking's leading colour: restrained enough for everyday wear, lively enough for the watch to be noticed. A sunburst blue dial shifts shade with every movement of the wrist.
★★★★★ 4.9 / 5 +250 verified reviews































There are several blues, and they do not tell the same story. Midnight blue, almost black indoors, is the most elegant: it behaves like a dark dial and only comes alive in daylight. Electric or sunburst blue is seen immediately and adds a sporty side. Glacier blue, lighter, goes well with brushed steel and summer outfits. One simple piece of advice: if this is your first coloured watch, take a deep blue, you will wear it every day without ever tiring of it.
18 models in this selection, from CHF 249.-, all on a genuine Seiko automatic movement with sapphire crystal and 316L steel. To go further, read our buying guides.
★★★★★ 4.9 / 5 +250 verified reviews
Trustpilot

"I wasn't expecting this level of finishing at this price. The dial work is sharper than my Tudor. Fourth Modora and counting."

"My boss asked how much I paid. When I told him CHF 250, he didn't believe me. He thought it was at least 1 500 CHF."

"Arrived in 4 days, beautifully packaged, the watch is spotless. Everyone keeps asking me where I bought it."
Wear it. Show it off. Compare it. If your Modora isn't the level you expected, we'll refund you in full. No hidden conditions, no endless email back-and-forth.
One message is all it takes. We can afford to do this because we know exactly what we ship.