Free express shipping-15% on 2 watches2-year warranty30-day returns4.9/5 · 250+ verified reviewsGenuine Seiko movementSwiss brandFree express shipping-15% on 2 watches2-year warranty30-day returns4.9/5 · 250+ verified reviewsGenuine Seiko movementSwiss brand
The most requested colour

Blue automatic watches

Blue has become watchmaking's leading colour: restrained enough for everyday wear, lively enough for the watch to be noticed. A sunburst blue dial shifts shade with every movement of the wrist.

★★★★★ 4.9 / 5 +250 verified reviews

Best SellerRoyalike Chronographe Bleu

Royalike Chronographe Bleu

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-34%Seitona silver blueSeitona silver blue

Seitona silver blue

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Seikojust Light blue arabic

Seikojust Light blue arabic

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Seikojust blue arabic

Seikojust blue arabic

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Seikodate light blue

Seikodate light blue

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Nautiko BleuNautiko Bleu

Nautiko Bleu

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Nautiko Rose BleuNautiko Rose Bleu

Nautiko Rose Bleu

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Aquaniko BleuAquaniko Bleu

Aquaniko Bleu

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Santeiko BleuSanteiko Bleu

Santeiko Bleu

CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-34%Oysteiko Blue Motif

Oysteiko Blue Motif

from CHF 249.-CHF 379.-Save 34%
Seiko movementSapphire crystal2-year warranty
-33%Seitona rose blueSeitona rose blue

Seitona rose blue

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Royal Seikoak ice blue arabicRoyal Seikoak ice blue arabic

Royal Seikoak ice blue arabic

CHF 269.-CHF 399.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Submaiko Sky BlueSubmaiko Sky Blue

Submaiko Sky Blue

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Submaiko BleuSubmaiko Bleu

Submaiko Bleu

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Gmteiko Bleu NoirGmteiko Bleu Noir

Gmteiko Bleu Noir

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Gmteiko Rouge BleuGmteiko Rouge Bleu

Gmteiko Rouge Bleu

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Nautiko Bleu Open HeartNautiko Bleu Open Heart

Nautiko Bleu Open Heart

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
-33%Royalike Open Heart BleuRoyalike Open Heart Bleu

Royalike Open Heart Bleu

CHF 299.-CHF 449.-Save 33%
Seiko movementSapphire crystal2-year warranty
Choosing well

Blue automatic watches: what you need to know

There are several blues, and they do not tell the same story. Midnight blue, almost black indoors, is the most elegant: it behaves like a dark dial and only comes alive in daylight. Electric or sunburst blue is seen immediately and adds a sporty side. Glacier blue, lighter, goes well with brushed steel and summer outfits. One simple piece of advice: if this is your first coloured watch, take a deep blue, you will wear it every day without ever tiring of it.

18 models in this selection, from CHF 249.-, all on a genuine Seiko automatic movement with sapphire crystal and 316L steel. To go further, read our buying guides.

FAQ

Frequently asked questions

Does blue go with brown and black?
Yes. Navy blue is one of the rare colours that works as well with a black belt as with brown shoes: that is why it is so often recommended when you own only one watch.
What is the difference between a sunburst blue dial and a matte one?
Sunburst is brushed in rays from the centre: it goes from light blue to deep blue depending on the angle of the light. Matte keeps the same shade in all circumstances, more discreet and easier to read.
Is blue a seasonal colour?
No. It is the most stable colour on the market for ten years now, and the one our customers order most after black.
Is this a counterfeit?
No. No Modora watch carries the logo or name of another brand: these are homage watches in their own right, sold under our own name, with a genuine Seiko movement. Counterfeiting (fake logos) is illegal; homage watches are legal.
What about warranty and returns?
2-year warranty on the movement and assembly, 30-day money-back returns, free express shipping with tracking number.
Customer reviews

+250 men have already made the switch

★★★★★ 4.9 / 5 +250 verified reviews

Trustpilot

Customer photo Lucas B.
★★★★★

"I wasn't expecting this level of finishing at this price. The dial work is sharper than my Tudor. Fourth Modora and counting."

LB
Lucas B.Lausanne, CH
✓ Verified
Customer photo Thomas M.
★★★★★

"My boss asked how much I paid. When I told him CHF 250, he didn't believe me. He thought it was at least 1 500 CHF."

TM
Thomas M.Geneva, CH
✓ Verified
Customer photo Marc
★★★★★

"Arrived in 4 days, beautifully packaged, the watch is spotless. Everyone keeps asking me where I bought it."

MC
MarcGeneva, CH
✓ Verified

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