36 mm is the classic watchmaking diameter and the most comfortable on a slim wrist. Unisex, it works just as well under a shirt cuff as in everyday life.
★★★★★ 4.9 / 5 +250 verified reviews
















































The rule is simple: measure your wrist with a tailor's tape. Below 16 cm, a 36 mm case sits perfectly and never overhangs the wrist bones. Between 16 and 17.5 cm, 36 mm remains very wearable, with a deliberately classic and discreet look. Above that, you generally move up to 39 or 41 mm. The 36 mm has been making a strong comeback for several years, men included: after a decade of very large cases, reasonable proportions are once again the mark of good taste. It is also the diameter our female customers choose most.
36 models in this selection, from CHF 249.-, all on a genuine Seiko automatic movement with sapphire crystal and 316L steel. To go further, read our buying guides.
★★★★★ 4.9 / 5 +250 verified reviews
Trustpilot

"My boss asked how much I paid. When I told him CHF 250, he didn't believe me. He thought it was at least 1 500 CHF."

"Arrived in 4 days, beautifully packaged, the watch is spotless. Everyone keeps asking me where I bought it."

"Clean design, solid weight, everyone thinks it's a Rolex haha. For the price it's absolutely insane."
Wear it. Show it off. Compare it. If your Modora isn't the level you expected, we'll refund you in full. No hidden conditions, no endless email back-and-forth.
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